Jasmine Arakel began her career in the world of marketing and advertising, producing campaigns for leading global brands including Nike, Samsung, Chevrolet, Adidas, and Google. As a sought-after consultant, she collaborated with top creative agencies in New York and California, contributing to award-winning international campaigns and editorial content.

In 2022, Jasmine transitioned into the contemporary art world, bringing with her a discerning eye, a strong design sensibility, and a strategic marketing perspective. She founded Curated by Jas, an art advisory and curatorial firm specializing in placing blue-chip contemporary works in both public and private spaces. Through her practice, she helps commercial and private collectors acquire pieces that are not only visually compelling but deeply personal.